This Privacy Policy aims to clarify how the company handles data. We are a technology company specializing in retargeting services, which involves displaying advertisements for products and/or services that match the interests of potential consumers.
To perform this service, we use an artificial intelligence algorithm that identifies potential consumers' interests based on their browsing and consumption patterns. This data is collected anonymously, without identifying any personal information about the user.
With this data, our clients (“Advertisers”) can precisely target media to the end consumer based on browsing behavior. The company enables advertisers to display ads in spaces located on internet portals, blogs, and partner websites (“Publishers”).
The algorithm does not collect data that allows for personal identification, such as full name, gender, document numbers, mailing address, email, IP address, or bank or geolocation data. The data collected relates to the user's browsing behavior and preferences, and is associated with an identifier to ensure anonymity.
This identifier is assigned randomly, allowing for the identification of a behavior pattern without enabling personal identification or reversing the anonymization.
Additionally, the technical data collected about consumer navigation is processed exclusively by us, without third-party intervention, and with the guarantee of anonymization.
We prioritize transparency and clarity to make our terms accessible and understandable to our clients, partners, and visitors.
We offer retargeting services to our advertisers as described.
We conduct internet advertising, known as retargeting. To do this, we collect users' browsing data on partner sites through tags (codes inserted into the partner's website that operate in the background without the user's knowledge). It is important to note that no data is collected that could personally identify the user.
As a result, the user may be impacted by partner advertisements through our services, encouraging them to return to the partner's site to complete the purchase of a product or service they showed interest in.
We do not collect personally identifiable data when a user accesses Publisher or Advertiser sites. In other words, we do not collect information that allows us to identify a user during browsing.
Personal data will only be collected with the user's consent, except in cases provided for in this Privacy Policy and as required by law.
Legal Basis: Art. 7, inc. I of Law No. 13.709/18.
Through tags inserted into Publisher and Advertiser sites, we collect anonymous browsing data, such as:
This data allows us to display relevant advertisements to users who have shown interest in products or services on partner sites. Our algorithm assigns different weights to purchase stages to optimize ad display. The further along the user is in the purchase process, the more relevant the ads will be.
Product identifiers allow us to relate the user's interests to products in similar categories and price ranges, offering ads with a high probability of interest.
All collected data is stored for 180 days on encrypted servers on AWS (Amazon Web Services). We do not have physical servers, and access to the servers is restricted by password and encryption.
The browsing data collected is used exclusively by our artificial intelligence algorithms to target ads according to users' aggregated preferences without individualization. Our employees do not have direct access to this data and do not perform individual analyses.
Our servers are located in four regions: Brazil, the United States, Germany, and Singapore. The data is processed only within Brazil's jurisdiction, with server redundancy to ensure service continuity.
The information collected is stored in highly secure environments, with encryption and password protection, directly controlled by the company's CTO. The servers have redundancy to prevent data loss in the event of failures.
We only accept Advertisers or Publishers that meet a minimum privacy standard, including having a privacy policy and a commitment not to violate users' privacy rights.
We use internal cookies to identify and store user browsing data within our environment. These cookies ensure that the user is identified anonymously and help display relevant ads.
If a user rejects cookies, our tags will not be activated, and the user's anonymous information will not be collected. Consequently, the retargeting service will not work for that user.
If you wish to disable targeted ads, please visit the link https://mediartg.com/optout
Any requests regarding personal data can be sent to the email: dpo@mediartg.com
We may change this Policy at any time. Updated versions will contain the effective date and will be available for consultation. Changes will be communicated to users, and acceptance will be required to continue using the services.
This Privacy Policy is governed by the laws of the Federative Republic of Brazil, and any disputes will be resolved in the courts of São Paulo, State of São Paulo, Brazil.